Of all the businesses out there, it’s no secret that real estate falls in the lucrative pile. From the prestige that it brings to the connections that it lauds, those in the real estate business are known to make considerable bank from their profession.
This, of course, all depends on the effort that they put in and how well they do. And the holidays in particular are a crucial time for real estate companies to go all out and really market their listings and services. Interested? Read on to see how you can put this thought into action!
Here’s how you can market your real estate business this holiday season:
1. Make your Emails Festive
If you see a successful business, it’s safe to assume that they have some sort of email marketing strategy going on behind the scenes. Not only are emails known to drive conversion, but they’re also a great way to gain regular, consistent visibility for your real estate business.
And as far as holiday season marketing is concerned, there’s little that works as well as a festive-themed email! Advertise your open houses, property listings, and additional services all with the added magic of the holidays. And if you’re worried about applying themes to an email, it’s pretty simple!
You can do anything from adding relevant GIFs to using a holiday color scheme to introducing a play on words with holiday quips in your email body and even the subject line. As for the visuals, you can always head to PosterMyWall and check out their real estate email templates where you’ll find dozens of templates ready for you to use – perfect for the holiday season!
And the best part? All of PosterMyWall’s templates are easily editable and customizable, helping you achieve your ideal email – and that too for free.
2. Unveil a Happy Holiday Open House
Regular old open houses are fine – everyone’s been to them and everyone knows how they go. Why not take it up a notch in the holiday season and host a holiday-themed open house that will attract potential clients from far and near?
Deck up a classic Christmas tree, put on some lights, decorate the front yard with themed elements such as snowmen, reindeer, and candy cane, and brand your open house into a Christmas wonderland. Once your visitors step in, greet them with the sound of Christmas carols playing and hot mugs of eggnog and cacao along with fresh gingerbread cookies.
While this might seem like added – and perhaps unnecessary – work, the added mile will make your open house one to remember. And the jolly spirit that people visit will carry through onto their purchase decisions, boosting your real estate business in the winter months!
3. Toys for All Kids!
Who doesn’t love toys or giving back to the community? Combine both and organize your very own Christmas toy drive for the less privileged children in your community. Not only is it a great way to dive into the holiday spirit, but it’ll also help you reconnect with previous customers and interested clients in the market.
Simply set up a donation box at one of your locations and invite people to drop off toys to make a child happy this Christmas. Of course, setting up a box itself is not enough – you’ll need to get the word out! And that’s where social media comes in. You can put up posts and stories talking about the toy drive and urging people to donate – not only will this increase the donations you receive, but people will also get to know about your real estate services as a bonus through the other content on your page.
Better yet, ask people who come to drop off toys to fill in a short survey, successfully getting their contact details for future real estate marketing – it’s a win-win!
4. Publish a Holiday Blog
Ever heard the magic words SEO optimized blogs? Well, they’re a known element in the marketing world that help drive traffic to your website or social media pages and boost conversion.
You can write and publish a holiday-themed blog either on your own website or on a third-party channel with hyperlinks to your page embedded, with topics ranging from ‘5 Ways to Decorate your Home this Christmas’ to ‘The Best Property Finds this Holiday Season’. Make sure to add relevant keywords to your blog, and you’ll see your website traffic increase like anything! And the best part? Since your SEO strategizing will be set to target individuals who are interested in real estate, you’ll be generating actual leads that are more likely to convert.
5. Donate to Charity
Christmas is the happiest time of the year, and it’s the time when everyone gives back to society. You can do the same by donating a portion of your holiday season profits to a charitable organization of your choice.
Not only will this result in positive PR for your real estate business, but if the organization advertises your donation on their social media channels and within their contributor network, then you might pick up some clients on that basis. And not to mention, every charity contribution you make under your business means increased tax write-offs for the year. And isn’t charity better than taxes anyway?
So, if you’re looking to market your real estate business this holiday season then these tips and tricks are your go to. Just be sure to modify and customize according to your requirements, and you’ll be good to go!